WATER, SANITATION, AND HYGIENE (WASH)

Using the HCD methodology to understand the sanitation needs and motivations of all key stakeholders, iDE Nepal found that existing latrine options were undesirable and difficult to install and purchase. In response, iDE prototyped and finalized a design for the Easy Latrine, an affordable, aspirational, packaged, and ready-to-install improved pour-flush latrine. iDE also used insights gained from the HCD process and other research to design business models and training for two key market actors: latrine producers and commission-based sales agents (also known as Community Business Facilitators, or CBFs). iDE trained latrine producers on production and business management, as well as strategies for managing the CBFs. iDE also provided CBFs with rigorous training on marketing the Easy Latrine directly to individual households and larger groups, emphasizing the need to focus on the motivations and desires of their customers.